Designing
Products,
Powered By
Strategy
Global Company Experience
Senior Product Designer specializing in Research, Experience, and Visual Design. Proven track record taking products from 0–1 and scaling 1–100 across AI, Web3/Blockchain, B2B, B2C, C2C, and O2O ecosystems.
Experience Across
Industry Leaders.
Organizations that shaped my product thinking and craft.
AI Company
Tech School
Agriculture
Ecommerce
Fintech
Blockchain
Ecommerce
NFT & Web3
International collaboration spanning
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to explore
TOP PROJECT HIGHLIGHT.
DELIVERING EXCELLENCE.
Wealth Management
Dashboard
Architected a scalable wealth management platform connecting B2B partners and streamlining financial tracking.
B2B Retail
Insight AI
Spearheaded the 0-to-1 development of an AI-driven retail dashboard, transforming complex data sets into actionable visual intelligence.
B2C Data
Annotation App
Directed the end-to-end design of an intuitive interface for retail users to train and power underlying machine learning models.
Omni-Channel
Merchant Hub
Streamlined the seller dashboard ecosystem to handle massive SKU scales and cross-platform inventory management seamlessly.
On-Chain
Analytics Explorer
Designed complex DeFi interactions and live on-chain data visualizations for retail crypto investors through progressive disclosure.
THE DESIGN PROCESS.
ADOPTED IN AI ERA.
Strategy
I conduct initial research to understand the core problem before starting the product. Now powered by predictive market analysis and AI-driven metric modeling.
- Business Strategy
- Predictive Personas
- AI Use Case Mapping
Discover
Identifying gaps and gathering user insights to meet business needs. Now leveraging NLP to synthesize research and automate affinity mapping.
- Generative Ideation
- AI-Assisted Card Sorting
- Automated Info Architecture
Design
Translating insights into the visual product. Accelerated by generative UI exploration, AI-powered rapid prototyping, and dynamic component generation.
- Lo-Fi to Gen-AI Hi-Fi
- Smart Wireframing
- Predictive User Flows
Development
Working closely with Engineering to deliver the best product. Streamlined by automated design QA, intelligent code snippets, and strict handoff tracking.
- Automated Design Specs
- Code-Snippet Generation
- AI-Checked Documentation
CORE EXPERTISE.
TOOLS & CAPABILITIES.
Research & Data
- Qualitative & Quantitative Analysis
- In-Depth Interviews & UT
- Personas & Journey Mapping
- A/B Testing & Card Sorting
Product Strategy
- Business & Market Strategy
- Product Development Lifecycle
- AI Engineering & Prototyping
- Certified Scrum Master (Level 1)
The Toolstack
- Design: Figma, Framer, Sketch, XD
- AI Tools: Claude AI, Gemini / GPT, Stitch, Figma Make
- Handoff: Zeplin, Abstract
- Docs & Mgmt: Jira, Notion, Confluence
Leadership &
Mentorship.
I empower organizations and individuals to embrace the digital age through comprehensive executive education programs, customized training initiatives, and personalized coaching.
Speaking & Mentorship Engagements
Google Developer Group
Speaker / Mentor
1000 Startup Digital
Kominfo (Komdigi)
MSIB KEMDIKTISAINTEK
Mentor
Compfest & Innovative Academy
UI / UGM